Benjamin Lacour has become a master at depicting intimacy on screen. He knows better than any other directors how to express his characters’ feelings and create emotion using a strong narrative thread. Benjamin has worked in France, in Anglophone Africa and in the Maghreb with the same energy and enthusiasm. Campaign after campaign, he’s been capable of depicting human comedy to serve the brands' best interest and mark the viewers’ mind. His ability to speak to the public’s heart has already seduced companies like Djezzy, Orange and Banque Populaire.