RODRIGO VALDES

A NEW BIRTH & W+K LONDON PRODUCTION, A KICKING TELENOVELA COMING RIGHT AT YOU WITH SALMA HAYEK SPICING THINGS UP WITH KAHLÚA 

DIRECTED BY OUR TALENTED FILMMAKER, RODRIGO VALDES, "STIR UP" EMBODIES A DARING VISION TO MAKE KAHLÚA YOUR ULTIMATE SOURCE OF VIBRANT AND PLAYFUL DELIGHT, ANYTIME, ANYWHERE.

Credits: RODRIGO VALDES - KAHLÚA - 2023

THIS SERIES OF SPOTS ARE A NOD TO KAHLÚA'S RICH HERITAGE AND THE WORLD OF MELODRAMATIC DAYTIME SOAP OPERAS. SALMA HAYEK PINAULT AND RODRIGO, BOTH HAILING FROM THE SAME MEXICAN ROOTS AS KAHLÚA, ARE THE PERFECT DUO FOR DELIVERING CHEEKY HUMOUR IN BRILLIANTLY HAMMED UP TELENOVELA FUN. 

THE MEXICAN ACTRESS AND PRODUCER IS UNLOCKING KAHLÚA'S SECRET VERSATILITY AS A PLAYFUL TREAT ANY DAY OF THE WEEK AS PART OF THE BRAND’S GLOBAL CAMPAIGN, STIR UP. WANTING SOMETHING DIFFERENT TO THE TYPICAL FRIDAY GLASS OF WINE, PEOPLE WANT TO BREAK UP THE DAILY DRUDGERY WITH GLAMOROUS UNPREDICTABILITY FROM THE COMFORT OF THEIR OWN HOMES, BE THAT AN ESPRESSO MARTINI ON A TUESDAY NIGHT OR POURING KAHLÚA OVER ICE CREAM FOR A MID-WEEK DESSERT WITH A KICK. IT'S A SENTIMENT REFLECTED IN THE SERIES OF OVER-THE-TOP SPOTS THAT TAP INTO KAHLÚA’S HERITAGE AND LEAN INTO THE MELODRAMATIC WORLD OF DAYTIME SOAP OPERAS WITH A BOLD AND DELICIOUS TAKE. 

Credits: RODRIGO VALDES - KAHLÚA - 2023

SALMA HAYEK PINAULT WAS THE PERFECT CHOICE FOR THIS CAMPAIGN, AS SHE IS ORIGINALLY FROM MEXICO - THE LAND OF KAHLÚA. WITH A CHEEKY SENSE OF HUMOUR AND ELEGANCE, SHE DELIVERS SASSY PUNCHLINES: "YOU'RE NOT A COUCH POTATO, YOU'RE A COUCH ESPRESSO MARTINI!" - THIS ONE WILL GO DOWN IN HISTORY.

Credits: RODRIGO VALDES - KAHLÚA - 2023

THE PRESS ALSO TALKED ABOUT KAHLÚA, WITH ADWEEK'S HEADLINE CAPTURING THE ESSENCE OF THE CAMPAIGN: "SALMA HAYEK CRASHES A DINNER PARTY IN KAHLÚA'S MELODRAMATIC CAMPAIGN".

__NOW YOU HAVE NO EXCUSES: WATCH THE FOUR SPOTS!