HUGUES DE LA BROSSE

HUGUES DE LA BROSSE, COMEDY MAESTRO, CROWNED DIRECTOR OF THE YEAR

On Tuesday, February 11, 2025, French director Hugues de La Brosse, represented by BIRTH, was awarded the Best Director of the Year trophy at the prestigious Hit d’Or ceremony organized by CB News.

Hugues de La Brosse has made his mark with a distinctive and masterful tone, skillfully navigating between absurdity, irony, satire, and burlesque. A true all-rounder in comedy, he plays with conventions to elevate every script he works on, always finding that elusive “je ne sais quoi” that makes a film unforgettable.

A Defining Career in Comedy Advertising

Within the advertising world, Hugues de La Brosse has become an undisputed reference in comedy. His signature style—combining sharp dialogue, highly visual storytelling, precise direction of actors, and refined aesthetics—never fails to hit the mark. While comedy is his specialty, his work is not without depth and emotion, treating commercials as true short films.

A Director Ready to Conquer International Markets

After making his mark in the French market and collaborating with top brands, Hugues de La Brosse is now drawing international attention. His demanding approach and ability to create both original and highly effective productions set him apart as a unique director. His keen eye for comedy transcends borders, reinforcing an expertise already recognized by the industry’s most prestigious awards, including the Cannes Lions, the Club des DA, the Cresta Awards, and the Deauville Green Awards. His talent is once again acknowledged with CB News’ 5th Star Award for the Wero campaign by Buzzman, co-directed by Hugues and Tristan Lhomme: 

"Receiving this award is a true honor. Every project is the result of a close collaboration with incredibly talented teams and agencies—Buzzman, Orès, Publicis, Marcel. Thank you for trusting me and for sharing the drive to push comedy forward."

BIRTH, A Launchpad for Visionary Talent

The story of Hugues de La Brosse is intrinsically linked to BIRTH, now ranked among the top 3 best production companies. Present since the roster’s inception, he not only directed BIRTH’s very first film but also came up with the company’s name and designed its logo. Their shared growth and success stem from a unified vision. As one of the company’s most emblematic directors, he embodies BIRTH’s DNA: a blend of boldness, excellence, and passion.

"On set, Hugues never settles. He pushes his actors and crew to find that special moment—the magic that leaves a lasting impression on the audience," explains Hugo Legrand Nathan, CEO of BIRTH.

This recognition at the Hit d’Or cements an already remarkable career and paves the way for new creative challenges, both in France and internationally, across advertising and cinema…

___Discover more of his work here and read the article on LBB here.